Nanu is a design-minded team of 4 based out of San Francisco. Combined, we have over 22 years of experience building and launching physical products.
We've always been fascinated with how certain objects make people feel. A handmade mug, an old watch, or a cast iron cookware. Each of these has a presence beyond its everyday function — a presence that gets stronger over time.
But as society encourages a disposable lifestyle, products refresh faster to drive repeat purchases. This way of thinking leaves our spaces filled with unmemorable transient items. Nanu exists to defy this trend. As designers, there’s no better reward than when our product has a presence in someone’s day-to-day.
OBJECTS WITH PRESENCE
DESIGNED WITH INTENTION
At Nanu, we make objects with presence. These are tools designed with intention and simplicity, and that enable anchored routines.
Every action we take and every decision we make is intentional, driven by a deep desire on our part. We never do something "on a whim". We think through every detail, from the vendors we partner with to the longevity of our products. The result is products that help our consumers lead a more intentional life themselves.
We have boundless imagination. We look beyond the basics to consider what could be, rather than accepting what is. Our favorite question and mantra is “why not”? We draw inspiration from all around us and prioritize learning more about a broad spectrum of topics.
We respect what came before. As design nerds, we know the discipline and its founding principles: longevity, aesthetics, utility, and simplicity. We honor the past designs in our own work without being beholden to them.
We take the modern and the old and we fuse them together to create something wholly unique. With respect for the fundamentals and our creative imagination, we are always forging something new and useful.
From those we work with to our materials to our business practices, we own up to everything we do. That means sometimes we learn a better way after the fact. So we hold ourselves accountable and always let you know.
OUR LATEST KICKSTARTER
We value our creative community. We love launching on Kickstarter because it gives us a way to bring everyone along for the journey.
We just launched our newest product, Arc Alarm Clock. We hope you’ll join us and back the campaign!
OUR FIRST PRODUCT NUDGE
Nudge successfully launched on Kickstarter in May 2022. It’s a tool to count anything in your life. You can track the wins, routines, and habits that matter to you.
Fully funded in under 8 hours and Awarded Kickstarter’s “Projects We Love”, our first product is now shipping straight to your door.