Nudge is a simple, mechanical counter for turning habits, routines, and goals into something you can feel.
 A small ritual for the year ahead.

We focus on improving well-being through product design. 

Our products make time feel tangible by offering tactile experiences as an alternative to digital screens. Our goal is to cultivate a healthier relationship with time, whether reflecting on the past, staying present, or planning for the future.

We spent two and a half years developing the perfect alarm clock. Check out our blog to learn what it took to develop a percussive instrument for your bedside table and how we factored in sleep science.